Comments on: Zoozoology..and more

By: manu prasad

manu prasad — Mon, 01 Jun 2009 05:00:58 +0000

iq: i’d say, that is ALSO a perspective – the funniness/interesting-ness 🙂 even if we do assume that people followed, i wonder if it can eb called ‘blind’, since it must have caught their fancy at some point? but it does tie in neatly with the questions that I too have “what’s the intent of the buzz, if any, and how is it going to be taken forward”

Cyn: right, I too am not sure how much the VAS (intent of) communication actually worked…

Mayank: hmm, as i mentioned in the post, the overall intent was relatively clear… but digitally, I am not sure, so there’s an FB brand page..given the buzz it generated, there was bound to be a visit deluge… uploading a TVC a day before it launched on TV.. ok, so? the point is, do xyz number of visits do something for vodafone? effectiveness/roi can be measured only if the parameters are set before, unless we plan to do the regular retrofit.. will vodafone get more subscribers because of zoozoos? i really would like to see that acquisition sheet to check if there’s a spike.. or a decrease in churn..

By: Mayank Dhingra

Mayank Dhingra — Fri, 29 May 2009 17:21:48 +0000

Interesting questions and am sure not many would have thought on these lines, i.e Effectiveness/ROI on ZooZoos. The campaign centred around IPL was aimed to get more eyeballs and generate strong buzz.
This http://digital.afaqs.com/perl/digital/news/story.html?sid=23957 will put things in perspective.

If the history of viral ad campaigns is to be believed, the sales will definitely reflect their TV/Internet success.

If Vodafone wants to leverage this success they need to start listening to what their customers are telling them on their web properties(other than the zoozoo talk) and work towards better customer service.

By: Cynic in wonderland

Cynic in wonderland — Thu, 28 May 2009 11:31:06 +0000

In terms of effectiveness, I am not really sure how effective they were. TOM yes, butthen vodafone is estabilished enuf to have brand recall. so you are right, until the on ground act is cleaned up, its just going to be entertainment.

By: blaiq

blaiq — Thu, 28 May 2009 08:45:02 +0000

In my opinion, much of the Zoozoo buzz was manufactured and forced – with people just following blindly. The first couple of spots were funny/interesting but what everyone seems to have ignored is that all the latter ones that followed were plain unispiring at best and downright irritating at worst (possibly because their only ‘expressions’ were hideuosly loud giggles or plain screaming.)

By: manuscrypts (manu)

manuscrypts (manu) — Thu, 28 May 2009 04:29:48 +0000

and on the blog today “Zoozoology..and more” http://www.manuprasad.com/?p=2468 🙂 @additiyom