Comments on: The evolution of Content Marketing https://www.manuprasad.com/2009/05/11/the-evolution-of-content-marketing/ Manu Prasad | Fractional CMO Mon, 22 Nov 2010 15:26:05 +0000 hourly 1 https://wordpress.org/?v=7.0 By: Content, Media, Distribution | b r a n t s https://www.manuprasad.com/2009/05/11/the-evolution-of-content-marketing/#comment-398 Mon, 22 Nov 2010 15:26:05 +0000 http://www.manuprasad.com/blog/?p=2258#comment-398 […] marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made me wonder about the various entities that seem to be vying for the marketer’s […]

]]> By: Newsmakers | b r a n t s https://www.manuprasad.com/2009/05/11/the-evolution-of-content-marketing/#comment-397 Thu, 24 Dec 2009 04:12:25 +0000 http://www.manuprasad.com/blog/?p=2258#comment-397 […] I’ve written before in the context of content marketing, the key factor, irrespective of platform, amidst the changing nature of advertisers, publishers […]

]]> By: Big brands, small ideas | b r a n t s https://www.manuprasad.com/2009/05/11/the-evolution-of-content-marketing/#comment-396 Thu, 03 Sep 2009 05:30:31 +0000 http://www.manuprasad.com/blog/?p=2258#comment-396 […] upon this subject in a few old posts of mine – “The new media owners“, and “The Evolution of Content Marketing” a few months […]

]]> By: manuscrypts https://www.manuprasad.com/2009/05/11/the-evolution-of-content-marketing/#comment-395 Thu, 14 May 2009 04:47:04 +0000 http://www.manuprasad.com/blog/?p=2258#comment-395 agree, though the ‘paid’ model would reveal a pattern in time..

PS ok, mum on Egyptian bloggers 🙂

]]> By: Shefaly https://www.manuprasad.com/2009/05/11/the-evolution-of-content-marketing/#comment-393 Mon, 11 May 2009 10:51:21 +0000 http://www.manuprasad.com/blog/?p=2258#comment-393 In all this, so that the main lubricant of all things webby can continue to flourish (i.e. trust), clear norms on disclosure are needed.

When I post a Vine review on Amazon, you know I got the book for free from Amazon. Yet you will not know if I know the author somehow or if I have been ‘paid’ to write a favourable review! Even more tricky if I am pseudonymous and you have no way to verify my antecedents.

So my tuppence: The premium on disclosure will rise, as will the premium on verifiable identities*.

* Please don’t mention Egyptian bloggers to say why some have reasons to remain pseudonymous. Their life is more consumed with major issues such as freedom of speech than with the latest 253-blade razor on the market.

]]> By: manuscrypts (manu) https://www.manuprasad.com/2009/05/11/the-evolution-of-content-marketing/#comment-394 Mon, 11 May 2009 05:13:39 +0000 http://www.manuprasad.com/blog/?p=2258#comment-394 ..and on the blog today, a few thoughts on content and marketing http://www.manuprasad.com/?p=2258

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