Comments on: A TVC viral ?

By: blaiq

blaiq — Thu, 11 Dec 2008 17:16:34 +0000

Nice one. I only wish the ‘parasite’ TVC had explored extending the conversation between the two, rather than just copying it almost verbatim. That way they could have added to the characters and created an ecosystem where both brands benefited. Here it’s just the lazy one that’s piggybacking on someone else’s idea.

The less said about the Zapak ad the better, of course.

By: A Cynic in Wonderland

A Cynic in Wonderland — Wed, 10 Dec 2008 10:27:54 +0000

yes and that zapak ad sucked!

By: A Cynic in Wonderland

A Cynic in Wonderland — Wed, 10 Dec 2008 10:26:26 +0000

Not bad. Its interesting because it’s very lightly done – not heavy handed like most other spoofs – ( remember the number of pug ads after orange hit the air?).

By: Shefaly

Shefaly — Wed, 10 Dec 2008 09:46:32 +0000

Interesting post! The two-person comparator motif reminds me of Mitchell-Webb Mac ads.

The two ads however make me wonder about the IP ownership of the said motif, the ‘creative’ if you will. is that not the client’s privilege? In other words – I wonder who thought of the extension of the motif to other product categories. The agency or the client(s)? If the latter, then is it a possible precursor to a joint promotion between unrelated categories which are unlikely to cannibalise each other’s sales?

PS: The Sun TV placeholder says ‘Hindi with cylinder’ – I wonder what that means.

By: manuscrypts (manu)

manuscrypts (manu) — Tue, 09 Dec 2008 21:05:27 +0000

and on the blog today, a TVC viral? http://tinyurl.com/6kwx4h