Comments on: Leaps of faith

By: Bigg Loss? | brants

Bigg Loss? | brants — Mon, 24 Nov 2008 03:36:18 +0000

[…] Ratings Yet) Loading … At the beginning of this season of Bigg Boss – Bigg Boss 2, I had wondered how many brands would involve themselves in the reality show. I was hoping that they’d not […]

By: blaiq

blaiq — Wed, 13 Aug 2008 18:41:22 +0000

I didn’t like the current crop of Aamir Titan ads – though I’ll readily concede that some of the earlier stuff was quite good.

By: manuscrypts

manuscrypts — Wed, 13 Aug 2008 14:29:27 +0000

Avinash: ok, this is a bit tricky. I am quite ok with the Titan ad too (wrote about it here – http://brants.wordpress.com/2008/07/08/more-to-watch/), but I agree with Iq when i look at the cumulative effect of all the Aamir ads, and that includes Monaco too. Meanwhile, I think more than product, this is more unsubstantiated brand talk. I agree that in the hands of a good creative team, this could be treated better, though its a task. I read a post on how they had an ad yesterday saying ‘Next is Abhinav’ to which my response was that Abhinav has already happened!!!!

Thanks Chethan 🙂 I agree on the product benefit coming out in Beat, but i thought AK was in an asylum in that TVC. Okay, maybe I’m just an extreme AK hater 😀 . I was okay with the Titan ad too (read reply to Avinash above). And hey, Ms.Sawant would make a great brand ambassador..Hmmph, check out the amount of dirty linen she washes in public!!! 🙂

By: Chethan

Chethan — Wed, 13 Aug 2008 12:30:04 +0000

Fantastic read, i must admit! The Samsung Beat450 was a far better one because i came to know what it is all about. If AK is Samsung mobile, why should i care? Does it attract me? May be next time when i go to a retial store, i will check out the Samsung shelf! i thought they should have showed the flip phone for a couple of more seconds atleast, at a glance, it looked sleek to me!
Look at the Titan “Do More” campaign, its a fantastic continuation from where they were at a halt.
And if Rakhi endorses Tide, i guess PnG may have to pay for years for the mistake! 😉

By: Avinash Subramaniam

Avinash Subramaniam — Tue, 12 Aug 2008 12:54:20 +0000

i disagree with blaiq when he says all aamir ads are boring. the titan ad about ‘reinvention’ is great stuff. i think the samsung ads fail because they’re too focussed on the product and forget the benefit. old stuff, but still just as relevant. in the hands of a good creative team, ‘next is what’ can go places. but then, samsung, or for that matter any of the korean, japanese companies, were never known for great advertising. what else can you expect from a ‘chaebol’. it is, after all, a committee of companies.

By: Leaps of faith | AAMIR KHAN BLOG

Leaps of faith | AAMIR KHAN BLOG — Tue, 12 Aug 2008 11:04:26 +0000

[…] View Full Content at manuscrypts […]

By: manuscrypts

manuscrypts — Tue, 12 Aug 2008 05:19:26 +0000

bhat: thanks. but which makes me wonder if there’s a trend of ads being the end, rather than the means? and whether its a bad thing? meanwhile, i think the site is down, hope its back soon, its a great read, you must check it out..

iq: now that you say it, i think i’d agree.. its perhaps like something i wrote a while earlier, i think, on titan.. it seems that brands are relying on similar facets of his personality, trying to focus only on it, and ending up looking similar.. and yes, totally agree on tang.. however i dont think brands have woken up to bigg boss’ potential yet.. they’ll be happy with ‘sponsored by’ this time too 😐

By: blaiq

blaiq — Mon, 11 Aug 2008 18:59:20 +0000

There’s beginning to emerge an entire Aamir school of ad-making – all sounding similar, preachy, unconvincing and boring beyond belief.

To second your viewpoint on Bigg Boss, I always wondered why brands didn’t use the show more intelligently last season – all we saw was the contestants doing silly stuff like cleaning floors with toothbrushes, etc. In fact, the only brand that got mileage out of it was Tang, and without having to pay a naya paisa.

I hope brands and marketers will do better this time.

By: bhatnaturally

bhatnaturally — Mon, 11 Aug 2008 17:55:17 +0000

Great post! Enjoyed reading it. The ad was a case of ‘look at me, what I great ad I have made!’ never mind the idea or lack of it. The quote on Modern Branding was apt (the link to Brand Culture did not work though).