Comments on: Social Media Marketing/ DM 2.0 https://www.manuprasad.com/2008/05/29/social-media-marketing/ Manu Prasad | Fractional CMO Thu, 29 May 2008 16:28:52 +0000 hourly 1 https://wordpress.org/?v=7.0 By: Harshil Karia https://www.manuprasad.com/2008/05/29/social-media-marketing/#comment-152 Thu, 29 May 2008 16:28:52 +0000 http://brants.wordpress.com/?p=90#comment-152 In my opinion Social Media Marketing has the ability to be a great tool during the marketing lull. So when TV is off, use Social Media to reach out to people who have been smitten by the previous campaign till the next one comes along because its cheap. Social media marketing will really have an effect i think only once certain amount of advertising has already been undertaken. So if a brand cements its identity and makes it coherent, out of that 1 singular brand message, 1000 customized messages that are diverse, yet synergistic can be ‘engaged’ through social media. So it can be a great strategic tool. If done smartly, it can also be used for CRM. It can be greatly combined with events and contests. I think social media marketing is more about expression than definition. Its really has a lot to do with horizontal innovation coupled with short spurts of vertical innovation. At times, i dont even think it should be called marketing. It is fascilitation. Or atleast that’s what it should be. There’s no specific time for social media marketing in my opinion. Its also a lot about authenticity and freedom of expression.

The old product scenario is sort of perfectly highlighted. Brands cannot just be thrown into social media. But this field is so new, there’s so much to discover. The core branding philosophy remains the same. Delivery and operations change to a certain extent and i think there is more input in this medium during operations than traditional advertising.

Thanks for appreciating the material.

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