https://www.manuprasad.com/2008/04/21/reach-out/ Manu Prasad | Fractional CMO Thu, 24 Apr 2008 10:22:50 +0000 hourly 1 https://wordpress.org/?v=7.0 https://www.manuprasad.com/2008/04/21/reach-out/#comment-133 Thu, 24 Apr 2008 10:22:50 +0000 http://brants.wordpress.com/?p=61#comment-133 […] with different manifestations across media or would the idea be dictated by the medium? Like i wrote a while back, going by the current trend (in India) the former seems to be the strong […]

]]> https://www.manuprasad.com/2008/04/21/reach-out/#comment-132 Mon, 21 Apr 2008 13:35:53 +0000 http://brants.wordpress.com/?p=61#comment-132 Great post. I think we are ticking a box saying ‘360-degree stuff’ by putting the ad on the internet. Also, I heard Prasoon Joshi mention in some interview that coming up with a great idea and executing it really well in one medium is better than paying lip service to ‘engagement’ across media.

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