Comments on: Brand or Ambassador? https://www.manuprasad.com/2008/03/27/brand-or-ambassador/ Manu Prasad | Fractional CMO Mon, 23 Jun 2008 15:42:18 +0000 hourly 1 https://wordpress.org/?v=7.0 By: Mo Brand Ambassadors « https://www.manuprasad.com/2008/03/27/brand-or-ambassador/#comment-127 Mon, 23 Jun 2008 15:42:18 +0000 http://brants.wordpress.com/?p=44#comment-127 […] levels of dislike. Oh ok, I’ll stop. Can’t even be a bit nasty on my own blog ) in this post, where i talked about brand ambassadors for mobile handsets, among other things. But […]

]]> By: EnGROSSment « https://www.manuprasad.com/2008/03/27/brand-or-ambassador/#comment-126 Fri, 18 Apr 2008 12:24:35 +0000 http://brants.wordpress.com/?p=44#comment-126 […] already written about my views on endorsement. While i understand that it makes sense in some cases, the above skin cream debacle […]

]]> By: manuscrypts https://www.manuprasad.com/2008/03/27/brand-or-ambassador/#comment-125 Fri, 28 Mar 2008 06:41:07 +0000 http://brants.wordpress.com/?p=44#comment-125 @Chethan – i have a daily dose of that too… i had meant to add Hrithik for Cinthol and SRK for Lux, forgot :|… had already written about Cinthol ad a few posts back (in Miscellaneous 2.0)

]]> By: manuscrypts https://www.manuprasad.com/2008/03/27/brand-or-ambassador/#comment-124 Fri, 28 Mar 2008 06:24:52 +0000 http://brants.wordpress.com/?p=44#comment-124 @ lbhat : Even laptops? And does that necessarily mean endorsements? lol @ the last line… 😀

]]> By: bhatnaturally https://www.manuprasad.com/2008/03/27/brand-or-ambassador/#comment-123 Fri, 28 Mar 2008 05:44:56 +0000 http://brants.wordpress.com/?p=44#comment-123 My guess is that as computers become more accessible, they will attract an audience who is not as methodical or knowledgeable when it comes to brand purchase. They would rely on brand recall, dealer push and recos. And to that audience when you have similar configurations between a HP, Lenovo and Acer what will perhaps swing the decision is the brand ‘likeability’. To all of them my advice would be to go for a Mac:)

]]> By: Chethan https://www.manuprasad.com/2008/03/27/brand-or-ambassador/#comment-122 Fri, 28 Mar 2008 04:37:07 +0000 http://brants.wordpress.com/?p=44#comment-122 Hi,

Got into your blog through my boss’ website – http://www.lbhat.com.

I totally agree with your thoughts here. Like the mention of Aamir Khan for Innova, check out the latest Cintol commercial featuring Hrithik. I think noone would have fitted better than him for the brand and they have done justice to him too in terms of utilizing him in the right manner.
Apart from your point on Celebrities for the PC/ Laptop brands, I would also like to bring in using Amitabh for almost each and every category. Does it really make sense???

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