Comments on: Miscellaneous 2.0 https://www.manuprasad.com/2008/03/24/miscellaneous-20/ Manu Prasad | Fractional CMO Wed, 14 May 2008 13:20:53 +0000 hourly 1 https://wordpress.org/?v=7.1.3 By: Brand new lock « https://www.manuprasad.com/2008/03/24/miscellaneous-20/#comment-119 Wed, 14 May 2008 13:20:53 +0000 http://brants.wordpress.com/?p=41#comment-119 […] a close second. (Cinthol has also gone in for an entire rebranding exrecise, about which i wrote earlier.) The Godrej TVC is decently executed, with the brand shown as shaking off a stern fuddy duddy […]

]]> By: Bubble 2.0 « https://www.manuprasad.com/2008/03/24/miscellaneous-20/#comment-118 Wed, 07 May 2008 09:49:43 +0000 http://brants.wordpress.com/?p=41#comment-118 […] written earlier on how a few of yesteryear brands were staging a comeback of sorts. Cinthol was one of them, and […]

]]> By: manuscrypts https://www.manuprasad.com/2008/03/24/miscellaneous-20/#comment-117 Wed, 26 Mar 2008 06:23:53 +0000 http://brants.wordpress.com/?p=41#comment-117 exactly -the name was the key, and the rugged attitude…. in spite of these and personal experiences, i still cant understand why brand decision makers refuse to accept the dna of the brand and insist on such ideas…

]]> By: Tanaya Pandey https://www.manuprasad.com/2008/03/24/miscellaneous-20/#comment-116 Mon, 24 Mar 2008 12:16:01 +0000 http://brants.wordpress.com/?p=41#comment-116 Well Flying Machine ended up being a disaster.. Been a part of it closely so know how it completely went wrong.. we had cracked kick ass concepts in the line of attitude and the clients were also very kicked about them.. but then Merger stricked the agency.. Ogilvy baaps happened to the brand and there walks in Abhisekh Bacchan..and also because i guess clients got him so why waste a celebrity..

My argument to my seniors about the brand ambassador.. Flying machine with an italian designer.. launching some really cool designs.. new age stuff.. very different from the perception we had of the old rugged flying machine.. I have always loved the name FLYING MACHINE.. there walks in abhisekh bacchan.. however big and famous a celebrity.. but he has never been known for his great dress sense.. infact his dress sense sucks.. he has got fat oozing out form all over.. he is the contemproray i look really good in suit kinda guy.. not a trendy jeans.. check out a wrangle.. john however dudy he might be but he is big enough model turned celebrity and has got the right attitude to carry it off and thereofre the line of jeans desinged by him as well.. Youth like us would never connect to an abhisekh bacchan image for a jean brand.. he is so LS like they say for the brand..

end result a disastor and god the ad is a bigger disastor.. what was that?

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