Tag Archives: Zapak

Yodel Tales

Posted on September 24, 2008 by manu prasad

I’ve always wanted to catch a big web entity’s brand campaign. No, Zapak and Rediff are not included because those were more product feature led campaigns, mail or to a lesser extent-gaming (because that was more a concept). I did … Continue reading →

Posted in Advertising, Brand, India, Internet | Tagged , , , , , | 1 Comment

Its just getting bigger…

Posted on August 22, 2008 by manu prasad

A big news earlier this week was the launch of Big TV, with 20 channels to be launched – music, movie, lifestyle, regional..according to this article from some time ago.  (via medianama) Right at the bottom of the article is … Continue reading →

Posted in Ideas, India, Internet | Tagged , , , , , , , | 8 Comments

Mass among the Niche

Posted on July 15, 2008 by manu prasad

An interesting post here sparked off an even more interesting discussion on twitter, which made me think about online entities’ relationship with mass media in general. The above post talked specifically about the 2 gaming entities -  zapak and games2win … Continue reading →

Posted in Advertising, Brand, Ideas, India, Internet | Tagged , , , | 3 Comments

There’s a little bit of social networking in….

Posted on March 14, 2008 by manu prasad

For all those who’ve been good and watching TV, the source of that one should be a lollipop. There are some 4-5 ads of AOL doing the rounds, which you really couldn’t have missed. What’s the context? Well, i read here, … Continue reading →

Posted in Advertising, Brand, Ideas, India, Internet, Social Media | Tagged , , , , | 4 Comments

Bill meets Mark

Posted on February 26, 2008 by manu prasad

Well, maybe Bill and Mark have met before in other contexts, but to actually have a promo of MS doing a facebook application in India is perhaps a first. And thats not all, there’s a game on zapak too. ‘Heroes … Continue reading →

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