Tag Archives: Yahoo

“What will you do when the money goes?”

Posted on April 6, 2009 by manu prasad

Even as stories abound about a Google acquisition of Twitter, Adage had a story on how Google is already making money out of tweets. According to the article, Google is offering ad units that display the client’s five most recent … Continue reading →

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Don’t shoot the messenger….yet

Posted on October 22, 2008 by manu prasad

A few weeks back, I’d written about Yahoo India’s TVC for Search. I was not impressed, because I felt that the ‘need for speed’ in search could easily be portrayed without making fun of a speech impediment. A few days … Continue reading →

Posted in Advertising, Ideas, India, Internet, Social Media | Tagged , , , , , , | 3 Comments

Yodel Tales

Posted on September 24, 2008 by manu prasad

I’ve always wanted to catch a big web entity’s brand campaign. No, Zapak and Rediff are not included because those were more product feature led campaigns, mail or to a lesser extent-gaming (because that was more a concept). I did … Continue reading →

Posted in Advertising, Brand, India, Internet | Tagged , , , , , | 1 Comment

In the news

Posted on September 22, 2008 by manu prasad

Sometime back, I’d written about the need for newspapers to give the digital medium a bit more consideration in their strategy. While India claims to buck the trend of falling newspaper subscriptions, I wonder how many economies have a thriving … Continue reading →

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Its just getting bigger…

Posted on August 22, 2008 by manu prasad

A big news earlier this week was the launch of Big TV, with 20 channels to be launched – music, movie, lifestyle, regional..according to this article from some time ago.  (via medianama) Right at the bottom of the article is … Continue reading →

Posted in Ideas, India, Internet | Tagged , , , , , , , | 8 Comments

Better..Best..Bested

Posted on July 10, 2008 by manu prasad

A long time ago, during those heady MBA days, a few of us had put together a theme for the batch – kaizen, a Japanese philosophy for constant improvement. I think it still holds a lot of relevance with regards … Continue reading →

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Mobilisation

Posted on June 17, 2008 by manu prasad

For those in India who look forward to the internet taking a major stake in ad spends, this (via PluggdIn) cannot be music to your ears. While the internet spend has grown by over 90% in 2007, as far as … Continue reading →

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One for the elephant

Posted on May 8, 2008 by manu prasad

आप ट्यूब says Google Translator when I asked for a translation to celebrate the launch of You Tube in India. This will give you the details including the content partners that has the likes of NDTV, Zoom, UTVi, Bindass etc. … Continue reading →

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Going Glocal

Posted on May 1, 2008 by manu prasad

Heard here that Yahoo had launched its local search. I had been quite impressed by Yahoo Cities earlier, and had started referring to it more and more for events in the city. My only grumble was that i couldn’t get … Continue reading →

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Sab Kuch Mobile main?

Posted on April 2, 2008 by manu prasad

A few days back, it was announced that Airtel and Google had come together to launch Airtel Live.  Since I’ve not been there myself, I’ll take their word for it in terms of quality and the value for customers. Sometime … Continue reading →

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