Despite my niggle with location based services (specifically Foursquare) – that the game part is taking away from the social/utility part of it, I still believe that they’re an excellent step towards bringing reality and the virtual social networks closer. And hence, I do pay attention to the developments in the domain – from how [...]
One of last week’s biggest news was the agreement between Facebook and Yahoo to implement Facebook Connect across Yahoo properties – Mail, Flickr, News, Sports, Finance etc. There’s a good analysis of the deal at GigaOM. In addition to all of those usual suspects, I would be specifically interested in Yahoo! Music, and the potential [...]
So its been quite a while since Twitter lists launched, and the ego seems to have stopped trending now. The open API means that we can hopefully see a some interesting apps/services (eg.directories like Listorious or alert systems like Listiti) soon. In fact, Twitter has already made an interesting widget, which you can see in [...]
Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that Yahoo’s buzz score had tumbled from 35.4 on Sept. 22 to 25.5 as of Monday. Acknowledging India’s growing significance, the $100 million (global) “It’s Y!ou” campaign [...]
The confluence of web and TV has been a topic of discussion for quite sometime now. The initial version of Web TV- with a set top box and keyboard, didn’t work out well, but that hasn’t stopped the next generation from making attempts, and with all the components required for access built into the TV [...]
Social Median has been a pending site in my things-to-do list for such a long time that guilt no longer describes the feeling enough
I’ve liked the concept of the site a lot, and while I’ve been following developments there, and have added the bookmarklet to the browser, and though I’ve started several groups [...]
Even as stories abound about a Google acquisition of Twitter, Adage had a story on how Google is already making money out of tweets. According to the article, Google is offering ad units that display the client’s five most recent tweets across the AdSense network. The link leads straight to the client’s twitter account, and [...]
A few weeks back, I’d written about Yahoo India’s TVC for Search. I was not impressed, because I felt that the ‘need for speed’ in search could easily be portrayed without making fun of a speech impediment. A few days back, I happened to see another TVC, this one for Yahoo Messenger.
To its credit, it [...]
I’ve always wanted to catch a big web entity’s brand campaign. No, Zapak and Rediff are not included because those were more product feature led campaigns, mail or to a lesser extent-gaming (because that was more a concept). I did find a few instances of ambient advertising from Zapak interesting though. Unfortunately the same cannot [...]
Sometime back, I’d written about the need for newspapers to give the digital medium a bit more consideration in their strategy. While India claims to buck the trend of falling newspaper subscriptions, I wonder how many economies have a thriving newspaper ‘raddi‘ market, the process through which the Indian household gains money by selling old [...]
From manuscrypts.com
