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Tag Archives: web 2.0
Product Life Cycle and Consumer Life Cycles
One of the social web’s by products er, products, are “shiny new objects”. (new services that launch and send us enthusiasts into a tizzy. All the web 2.0 greats were shiny new objects at some point in time) There were … Continue reading
Posted in Brand, Internet, Social Media
Tagged consumer behaviour, consumer life cycle, Facebook, Friendfeed, PLC, product life cycle, Roger's bell curve, shiny new objects, twitter, web 2.0
6 Comments
Crowd Control by the crowd
Its rightly said that however thinly you slice the bread, there will always be two sides. Sometimes the very features that makes me love the social web – sharing and transparency, are not treated with the respect they deserve. Or, … Continue reading
Posted in Brand, Internet, Social Media
Tagged Dilbert, DilbertFiles.com, Facebook, FedEx, Hotmail, James Andrews, maturity, Michael Arrington, mob justice, Scott Adams, Second Life, Social Media, social web, TechCrunch, transparency, twitter, web 2.0
6 Comments
Web 2.0 and transience
As I am wont to do at infrequent intervals, I came up with one of those quirky connections – this one, for Tata Sky. I mentioned on Twitter that “aamir’s ghajini character could find Tata Sky Plus’ features quite useful-pause, … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged CoTweet, social media marketing, Tata Sky, twitter, web 2.0
2 Comments
Lose-Lose Situation
That, I believe is what Hasbro and Scrabulous have gotten each other into. In case you guys have been tardy and not playing Scrabulous on Facebook, Scrabulous, a popular app on Facebook, modeled on Scrabble – the board game, has … Continue reading
Posted in India, Internet, Social Media
Tagged Facebook, Hasbro, Mattel, Scrabble, Scrabulous, transparency, web 2.0, WordScraper
4 Comments
Traditional Media 2.0 ?
Traditional media, and specifically the print media, don’t seem to be too worried about the web being competition. Possibly justified, since, unlike their counterparts in the US, their circulation numbers don’t seem to be dipping. Which is perhaps why, they … Continue reading
Posted in India, Internet
Tagged CNN, CNN IBN, India Today, Instablogs, JuxtConsult, Malayala Manorama, NDTV, Print, TOI, web 2.0, Webdunia
4 Comments
Conversations and Noise
I came across a new tool, a couple of days back. It helps you make an interactive profile card, and is called retaggr. Its got widgets for StumbleUpon, Gtalk, Twitter and many many more, and can be linked to your … Continue reading
Shaken and Stirred
So, HT buys DesiMartini for a cool $10 million. Cheers to that, because the exit strategy seems to have worked for them, although i saw many sites warning about the impending bubble 2.0 in the Indian context. I have always … Continue reading




