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Tag Archives: Unilever
Social Media – beyond strategy
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged Blog a Penguin India Classic, Cisco, corporate, Dove, Facebook, Johnson & Johnson, long tail, long tail of communication, Mad Men, Nestle, Penguin, Reach, Skittles, Strategy, twitter, Unilever, Volvo, Webex, YouTube
1 Comment
The new brand ambassador – you
Sometime back, I saw a press release of an entity called AdBhai. It is positioned as a no-frills classifieds portal and according to the release, has implemented Google’s Friend Connect. It means that you can use your Orkut/GTalk id to … Continue reading
Posted in Brand, India, Social Media
Tagged AdBhai, BazaarVoice, CityVoter, Facebook, GoodRec, Google Friend Connect, HUL, Notches, PopCuts, Skimbit, social shopping, Tribe Smart, TurnTo, twitter, Unilever
3 Comments
Organisational Chats
There was a very interesting post over at WATBlog, on whether Indian companies should provide employees the freedom to engage online. The advice to organisations is to at least listen to the conversations happening about them, since these conversations will … Continue reading
