The control a brand has, or rather the lack of it, was evident in two examples I saw recently. Both became viral, one at a very small level, and the other, a huge global one. You must’ve guessed the second one easily enough. Meanwhile, the first was ‘Bros Icing Bros‘ and linked to the Smirnoff [...]
I read Umair Haque’s post – The Social Media Bubble, through the prism of ‘interesting’ vs ‘popular‘, the subject of my last post. In the post, Haque’s biggest gripe with social media, the way it is now, is the low quality of ties between the people who are connected. Thin relationships, he calls them and [...]
The Pepsi Refresh project is something I keep bumping into, inside this blog, as well as conversations outside. I admit to a bias towards it, because I somehow sense a sincerity in its approach. Some time back, Surekha shared with me a document on which we debated a bit. From what I’ve been reading, Pepsi [...]
From manuscrypts.com
