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Tag Archives: transparency
Social Ambassadors
Yes, it is the age of conversation, but in India it is also the age of brand ambassadors. And not just the average Joe Ambassador, but ones who blog. I, for one, subscribe to Big B’s blog, because, from his … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged Big Adda, Big B, brand ambassadors, transparency
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Opacity
Read two interesting posts, seemingly not very connected, but actually so. The first one was here, (don’t miss the article it has linked to either) and it talks about brands including an RTI clause in their charter, and anyone from … Continue reading
The long tales of brands
A few days back, I read a post by Seth Godin. To summarise, it was about how people in general, and especially marketeers, put on a show, on purpose. That might be simplifying it, and while he does say that “if … Continue reading
