Free Home Delivery
Other media
from manuscrypts.com- Kochi Chronicles – Part 2 February 8, 2012 manuscrypts
- A Far Horizon: A Novel February 5, 2012 manuscrypts
- Kochi chronicles – Part 1 February 1, 2012 manuscrypts
-
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 India License.
Tag Archives: transparency
The path to transparency
Google Me is already showing great results, even before its launch. Maybe its the fear of whatever-it-is-going-to-be that has made Facebook release a couple of tools a few days back. Facebook Live (via), a live video streaming facility, with features … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged Facebook, Facebook Live, Facebook Notes, Justin.tv, organisational culture, organisations, social business, transparency, Ustream
Leave a comment
Social Inside
There’s quite a funny video that has got almost 50,000 views by now on YouTube. It is titled ‘The Social Media Guru’, and in case you haven’t seen it by now, you should take a look, though you might want … Continue reading
Big brands, small ideas
I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last week, I read an interesting article on Six Pixels of Separation … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged analytics, Avinash Kaushik, challenges, communication strategy, fragmented media, long tail of communication, multiplicity, Print, real time, sentiment analysis, social media marketing, Strategy, Television, transparency, trendwatching, tyranny of the big idea
1 Comment
Brands – Maturity, Transparency, Objectivity
On the day that gay sex was made legal in India, I had wondered aloud on Twitter, whether condom brands like KS, Moods or even a deo brand like Axe – whose communication is all about attracting people (the female … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged Altimeter, audiences, Axe, Engaging brands, Ford Fiesta, Kristina Horner, KS, Moods, objectivity, organisational culture, Positioning, Razorfish Social Influence Marketing, reports, Say Everything, sharing, Strategy, Sysomos, transparency, twitter, Wetpaint, youth
4 Comments
Conversations in social media
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I say this, mostly considering the reach of Facebook, and the importance … Continue reading
Crowd Control by the crowd
Its rightly said that however thinly you slice the bread, there will always be two sides. Sometimes the very features that makes me love the social web – sharing and transparency, are not treated with the respect they deserve. Or, … Continue reading
Posted in Brand, Internet, Social Media
Tagged Dilbert, DilbertFiles.com, Facebook, FedEx, Hotmail, James Andrews, maturity, Michael Arrington, mob justice, Scott Adams, Second Life, Social Media, social web, TechCrunch, transparency, twitter, web 2.0
6 Comments
Talking Shop
My post last week- on the topic of communities that individuals will initiate or will be part of, also made me think of organisations and brands, and what communities they would start/be part of. To begin with, perhaps there would … Continue reading
Posted in Brand, Internet, Social Media
Tagged Brand Adda, Get Satisfaction, Ibibo, LinkedIn, Meetsee, organisational culture, Socialcast, transparency
1 Comment
Organisational Chats
There was a very interesting post over at WATBlog, on whether Indian companies should provide employees the freedom to engage online. The advice to organisations is to at least listen to the conversations happening about them, since these conversations will … Continue reading
Lose-Lose Situation
That, I believe is what Hasbro and Scrabulous have gotten each other into. In case you guys have been tardy and not playing Scrabulous on Facebook, Scrabulous, a popular app on Facebook, modeled on Scrabble – the board game, has … Continue reading
Posted in India, Internet, Social Media
Tagged Facebook, Hasbro, Mattel, Scrabble, Scrabulous, transparency, web 2.0, WordScraper
4 Comments
Tata Shy?
I saw an ad for Tata Sky yesterday for one of their in house channels – Active Darshan. That, coupled with the announcement of Aamir Khan being made brand ambassador for the brand would have made for a nice plain … Continue reading
Posted in Advertising, Brand, Ideas, India, Social Media
Tagged Aamir Khan, agencyfaqs, buzzar.tv, ibanklive, SRK, Tata Sky, transparency
6 Comments
