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Tag Archives: The 100 Heroes Project
Banking on data
There was an article recently at PSFK, which, in addition to the impending data explosion, also talks of the need for brands to invest in technology to mine, analyse and identify changing consumer needs and opportunities. Though probably, at a … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged data, information, Maslow's hierarchy, Nike, Pepsi, Rory Sutherland, social networks, The 100 Heroes Project, Tithiya Sharma
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