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Tag Archives: Television
Amagi
Amagi provides a technology that gives advertisers the opportunity to target specific geographies on national television channels. In conversation with co-founder Srinivasan KA.
Posted in Bangalore Mirror Column, Start Up
Tagged advertising, Amagi, local, Television
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Big brands, small ideas
I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last week, I read an interesting article on Six Pixels of Separation … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged analytics, Avinash Kaushik, challenges, communication strategy, fragmented media, long tail of communication, multiplicity, Print, real time, sentiment analysis, social media marketing, Strategy, Television, transparency, trendwatching, tyranny of the big idea
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Making it Really Simple
Forrester has a new study ‘What’s holding RSS back?’ According to the report, RSS usage is at 11%, and most people don’t use it because they can’t see its relevance in their lives. You can get some good snapshots of … Continue reading
Posted in Internet
Tagged Forrester Study, Instablogs, Newspaper, PWC research, RSS, Television
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