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Tag Archives: Tac Anderson
Social Scaling
The subject of this post has been visited before, thanks to an earlier note by Tac Anderson on the ‘3 types of social media strategy‘, and David Cushman’s excellent presentation the same topic. What made me revisit this are Tac … Continue reading
Posted in Brand, Ideas, Social Media
Tagged business strategy, ROI, social media strategy, Tac Anderson
4 Comments
Go-to-social media
A few weeks back, I’d mentioned Tac Anderson’s ’3 types of social media strategy‘ . To quickly summarise, the first is the ‘toe-in-the-water’ approach (not really a strategy), the second is ‘optimising social media for business’ and the third is … Continue reading
Posted in Advertising, Brand, Ideas, India, Social Media
Tagged airlines, David Cushman, IndiGo, Indigo TVC, social business, social media ROI, Tac Anderson
5 Comments
