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Tag Archives: Strategy
Paper Capers
Almost 2 months since we last discussed newspapers, so I thought its a good time to update. Rumour is that Murdoch plans to sue Google and Yahoo over news services. Fact is that he’s going to charge for news, something … Continue reading
Posted in India, Internet, Social Media
Tagged Associated Press, Chris Ahearn, Chris Anderson, Ergo, Facebook, Google, Hindu, newspapers, Nielsen Online Global Survey, NYT, Reuters, rupert murdoch, Star Player, strat, Strategy, TCS, twitter, WSJ
2 Comments
Brands – Maturity, Transparency, Objectivity
On the day that gay sex was made legal in India, I had wondered aloud on Twitter, whether condom brands like KS, Moods or even a deo brand like Axe – whose communication is all about attracting people (the female … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged Altimeter, audiences, Axe, Engaging brands, Ford Fiesta, Kristina Horner, KS, Moods, objectivity, organisational culture, Positioning, Razorfish Social Influence Marketing, reports, Say Everything, sharing, Strategy, Sysomos, transparency, twitter, Wetpaint, youth
4 Comments
Its trending, trending..gone
Much of last week’s discussions online revolved around some interesting news about, well, Twitter . From the Twitpocaypse scare (“it will happen because the unique identifier -a signed integer, associated with each tweet will exceed 2,147,483,647 which is the limit … Continue reading
Posted in Brand, Internet, Social Media
Tagged Facebook, fads, Strategy, trends, Twitpocalypse, twitter, Twitter growth
3 Comments
‘What are you doing’ needs an @ reply ? :)
And every so often, we hear about how brands screw up on Facebook and Twitter, these days we even regularly hear how Facebook screws up on itself, and finally we heard about how Twitter ‘screwed up’ on Twitter. In case … Continue reading
Posted in Internet, Social Media
Tagged #fixreplies, community, mob justice, replies, Strategy, twitter
5 Comments
Social Media – beyond strategy
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged Blog a Penguin India Classic, Cisco, corporate, Dove, Facebook, Johnson & Johnson, long tail, long tail of communication, Mad Men, Nestle, Penguin, Reach, Skittles, Strategy, twitter, Unilever, Volvo, Webex, YouTube
1 Comment
The Facebook age
Facebook’s redesign continues to make news on a regular basis. With a whole lot of vociferous users making their dislike quite clear, with the help of a layout poll, it was interesting to see that a lot of advice was … Continue reading
Posted in Internet, Social Media
Tagged Facebook, Facebook groups, Greasemonkey, new Facebook design, revenue, Strategy, Tweetdeck, virtual currency
1 Comment
“Bridging the Social Media Divide”
There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) “how marketers and social media enthusiasts can work together and forge … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged measurement, organisational culture, ROI, selling social media to marketers, Strategy
1 Comment
Paper Money
There was a wonderful post in the Edelman Digital blog titled ‘The Last Newspaper‘. An insightful, well balanced and objective take on stories and content which perhaps captures the newspaper and web relationship best. From the post Stories are personal … Continue reading
Local Social Networks
I’m guessing most of you reading this use GTalk. Recently, a new service called GTalk Profile was launched. While, so far, you could add people only via their email ids, GTalk Profile helps you find other people using your location … Continue reading
