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Tag Archives: Strategy
Gamification – Level 2
I’ve spent quite some in the last week exploring gamification – going through documentation and perspectives that have been shared online. While there’s a simplicity in the basic concept, application is a totally different story. So as with all games, … Continue reading
Consumer Tracks
I heard a very interesting quote recently, attributed to Rishad Tobaccowala – When consumers hear about a product today, their first reaction is ‘Let me search online for it.’ And so they go on a journey of discovery: about a … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged consumer. technology, Facebook, Google, relationship, Rishad Tobaccowala, Strategy, trust, twitter
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All hands on deck
Since tis still the season of predictions and ‘looking forward to in 2011′, and because I brought up the subject of brand agencies reshaping themselves for the future, I thought I’d share with you three of my favourite decks of … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged 2011, apps, consumption, content, crowdsourcing, culture, David Armano, Edelman, employees, experience, innovation, JWT, Media, Rohit Bhargava, Steve Rubel, Strategy, trends
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Brand Chats – Google & Godin
Last week, Seth Godin’s company Squidoo launched “Brands in Public” (BIP from now), a service which creates pages -’public-facing dashboards’ that aggregate conversations about brands on Twitter, YouTube and blogs, in addition to news, videos, images etc. BIP will create … Continue reading
Posted in Brand, Internet, Social Media
Tagged Brands in Public, conversations, Facebook, Google, Google Sidewiki, Seth Godin, social media monitoring, Strategy, twitter
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Flipping news models
Google’s Fast Flip has been receiving quite a lot of attention these days. Based on the Google News model of aggregation and categorisation, Google has partnered with quite few sources including BBC, BusinessWeek, Washington Post, New York time, to name … Continue reading
Posted in Advertising, India, Internet
Tagged abundance, AOL Digital City, burrp, business models, Citizen Matters, Facebook, Google, Google Fast Flip, Google News, Huffington Post, HuffPost Social News, news, newspapers, Patch, Praja, Press Display, revenue, scarcity, Strategy, Terry Heaton, The web's widening stream, twitter, Twitter Times, Yahoo Local
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Social deluxe
Sometime back, Mashable had an interesting post on luxury brands and social media. While a few points were raised on the challenges, the one that interested me most was how the facet of ‘exclusivity’ could be balanced with the relatively … Continue reading
Big brands, small ideas
I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last week, I read an interesting article on Six Pixels of Separation … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged analytics, Avinash Kaushik, challenges, communication strategy, fragmented media, long tail of communication, multiplicity, Print, real time, sentiment analysis, social media marketing, Strategy, Television, transparency, trendwatching, tyranny of the big idea
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Bloody cool. They’ve earned it. Cheers.
Ok, that was a fairly long and (to some of you) meaningless title, but that was the only way I could think of, to connect the three brands whose activities on Twitter make up this post. Since I rarely come … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet, Social Media
Tagged Bloody Cool, Bournville, Cadburys, Channel V, I Saw The Change, Kingfisher, On Yours, Strategy, twitter, Twitter Local
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Paper Capers
Almost 2 months since we last discussed newspapers, so I thought its a good time to update. Rumour is that Murdoch plans to sue Google and Yahoo over news services. Fact is that he’s going to charge for news, something … Continue reading
Posted in India, Internet, Social Media
Tagged Associated Press, Chris Ahearn, Chris Anderson, Ergo, Facebook, Google, Hindu, newspapers, Nielsen Online Global Survey, NYT, Reuters, rupert murdoch, Star Player, strat, Strategy, TCS, twitter, WSJ
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