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Tag Archives: social media marketing
Nick Niche
Trendwatching has a small preview of the consumer trends of 2009 – half a dozen, to be exact. You can catch all 6 here. The one that interested me most was “nichetributes”, which is defined as the power of making … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged long tail, nichetributes, Nike, NikeiD, social media marketing, trendwatching
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BoT – Brands on Twitter
A few days back, there were a couple of very interesting posts on Mashable – on the topic of whether brands belong to Twitter- one post against, and a couple of days later, a rebuttal. The first post first suggests … Continue reading
Posted in Brand, Social Media
Tagged blogger endorsement, credibility, organisations, social media marketing, twitter
7 Comments
Figuring Social Media?
Recently, Jeremiah Owyang wrote about Intel’s community efforts, which also throws light on the join vs create debate that has intrigued me too, for quite sometime. Intel’s marketing manager is of the view that companies should join active communities, rather … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Intel, ROI, social media marketing
4 Comments
Dido and Social Media – Rock On !!
At the very outset, let me state that Dido doesn’t have to do anything spectacular for her to be special to me. She can just keep crooning her stuff, and I’ll keep going back for more. So why am i … Continue reading
Posted in Advertising, India, Internet, Social Media
Tagged dido, Facebook, Mumbai, music, safe trip home, social media marketing
3 Comments
Change 2.0
The world, or at least most of it, has been applauding the success of Obama’s social media strategy, stating it as one of the big pillars of his victory, and rightfully so. A look at his homepage would tell you … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged change, Connected Indians, Obama, social media marketing, Strategy
2 Comments
Social Advertising
A post on the WindChimes blog sparked off an interesting argument on whether banner advertising on Facebook is called Social Media Marketing. But before we step into that, a quick look at what Facebook has been upto recently. Facebook recently … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged CNN, Facebook, Facebook Connect, Magpie, Microsoft, Microsoft Live Search, social media marketing, twitter, Visual Sage
2 Comments
Pepsi – for social drinkers
So, after 5 months of work, pepsi has finally come out with its logo. The new logo is supposed to be a ‘quantum leap’ in positioning and defining Pepsi as a cultural leader. The intent, I feel, is right, if … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged Friendfeed, logo, Pepsi, Pepsi Cooler, social media marketing, social object
3 Comments
Locally cold, globally cool
Like I commented here, my reaction to Coke’s latest TVC is one of its own iconic tag lines – Thanda Matlab Coca Cola. The ad, which tries to showcase that Coke, in the festive season of Diwali brings family, friends … Continue reading
Posted in Advertising, Brand, India, Internet
Tagged coke, Coke side of life, Coketag, Diwali, environment, Grand Theft Auto, green, Jashn Mana le, Olympics, social media marketing
2 Comments
Creating Super Brands
Found an excellent article shared via Reader (thanks to @vimoh) which sought to mash marketing, and more specifically, social media into the life of Superman. Through this example, and three different scenarios, it shows the typical position of an older … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Google, ROI, social media marketing, Superman
3 Comments
Social Branding (3 of 3)
I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these companies also should be interacting with consumers through social media, with … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged Chevrolet Aveo5, Dragon, HP, IAMAI Digital Marketing Summit, iGoogle, iPerceptions, iPhone, Modernista, Nokia, Obama, social media marketing, Strategy, Visible Measures
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