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Tag Archives: social business
Social : Means or Outcome?
In the last few weeks, I have had several interesting conversations on the subject of social’s utility to brand building. I realised that I often veered towards building the product/service ground up with social inherent in it. I was trying … Continue reading
Posted in Brand, Ideas, Social Media
Tagged evolution, organisation, social business, transformation
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Evolution of Enterprise 2.0
In the last post – on defining social collaboration – I had also applied it in the context of social business. It was a brief mention and I did describe it as a utopian thought at this stage. However it … Continue reading
Posted in Ideas, Internet, Social Media
Tagged Andres McAfee, Enterprise 2.0, purpose, social business, social collaboration, Stowe Boyd
3 Comments
Social Collaboration eg.
My friend via Twitter, Prem, (twice over, because both his handles are friends ) got me thinking on ‘Social Collaboration’ ever since he wrote this post, attempting to define the term as used by its vendors. Despite a good discussion … Continue reading
Posted in Ideas, Internet, Social Media
Tagged Cisco, enterprise, Krish Ashok, memolane, social business, social collaboration, TCS, Yammer
7 Comments
Monkeys, Rules and Insurgents
There was this forward that did the rounds about 8 years back, about how businesses are run. It involved 8 monkeys, bananas and a ladder. I’m going to repeat it here for the benefit of those not familiar with it. … Continue reading
Posted in Brand
Tagged 8 Monkeys, incumbents, insurgents, organisational culture, social business
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Designs on Data
In the last post, I’d written about the massive amounts of data that is already being generated and will grow, whether or not organisations track/capture/use it. The question then becomes one of ‘ownership’, within the organisation’s structure. The consumer, irrespective … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged data, data ownership, design, organisation design, social business
1 Comment
Social + Scale = #fail ?
Remember the post on Social Media Explorer titled ‘Is Content Marketing the new Advertising?’ I had linked to earlier, while on the subject of content, media and distribution? To me, content marketing will indeed be a key player in a … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged communication, marketing, networks, organisational culture, scale, social business
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Social Induction
‘Disparate’ perhaps wouldn’t describe it best, but definitely 3 different posts in terms of scope and point of focus, but which I thought were in their own way, circling one of this blog’s favourite topics – how organisations can fundamentally … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged Holmes, interactions, Kenneth Boulding, organisational culture, people, purpose, social business, social software, tom fishburne, tools, umair haque, Wiki Wall
1 Comment
A social culture?
Even as I write this, Titan is looming on the horizon – not Saturn’s moon, but Facebook’s purported mail service, which can (potentially) stake claim on another front that Google has made much advances in, though its still only #3. … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged belong, Facebook, Facebook Titan, Gaping Void, Gautam Ghosh, Google, organisational culture, purpose, Robert Scoble, social business, tom fishburne
4 Comments
Chief Social Media Officer then?
I remember writing about the ‘technopologist’ about a year back, in the context of businesses only looking at social platforms through a brand/marketing prism and not sparing a thought on the other implications/potential – organisational culture, business policies, to name … Continue reading
The path to transparency
Google Me is already showing great results, even before its launch. Maybe its the fear of whatever-it-is-going-to-be that has made Facebook release a couple of tools a few days back. Facebook Live (via), a live video streaming facility, with features … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged Facebook, Facebook Live, Facebook Notes, Justin.tv, organisational culture, organisations, social business, transparency, Ustream
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