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- A Far Horizon: A Novel February 5, 2012 manuscrypts
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Tag Archives: Skittles
Revenge of the corporate website?
A few weeks back, there was a discussion on one of the LinkedIn groups I’m part of, on whether the corporate website is becoming irrelevant, and whether there was a tendency to make it more social. It was based on … Continue reading
Posted in Brand, Internet, Social Media
Tagged corporate website, Facebook, Friendfeed, Live Stream Box, Mouthshut, Skittles, twitter
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Social Media – beyond strategy
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged Blog a Penguin India Classic, Cisco, corporate, Dove, Facebook, Johnson & Johnson, long tail, long tail of communication, Mad Men, Nestle, Penguin, Reach, Skittles, Strategy, twitter, Unilever, Volvo, Webex, YouTube
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