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- A Far Horizon: A Novel February 5, 2012 manuscrypts
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Tag Archives: Seth Godin
Clear Blue Oceans
The last week, I encountered a few ‘brand response scenarios’ – two of them in which I was directly involved, and one where I was just an onlooker. Since this is an area where I also spend considerable time, as … Continue reading
Posted in Brand, India, Social Media
Tagged cleartrip, Cleartrip Hurry Algorithm, Seth Godin, Who Cares
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Culture Bridges
There was much excitement when I saw that much talked about presentation that somehow seemed connected to Google Me and Google’s approach to social. But the sounds made recently by Darth Scmidt don’t really give cause for delight. While it … Continue reading
Posted in Ideas, Internet, Social Media
Tagged culture, era, Facebook, Google, Google Me, Seth Godin, The Forever Recession
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Jump with a crowd
‘Jumping the shark’ is a phrase that has been jumping on to my face regularly, but something that got lost in the rigours of speed reading and processing. Thanks to Tom Fishburne’s excellent post on the subject in the context … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged crowdsourcing, jumping the shark, Seth Godin, social media marketing, tom fishburne, value
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Brands – Interesting vs Popular
These days, Reader is helping me find a balance that contains both ‘interesting’ and ‘popular’ content. I came upon a very interesting post on Reader via Mahendra Palsule, which was one exactly this topic – Would you rather be Interesting … Continue reading
Posted in Advertising, Brand, Ideas, Social Media
Tagged interesting, Justin Kownacki, mass media, popular, Seth Godin, social platforms
6 Comments
Brand Chats – Google & Godin
Last week, Seth Godin’s company Squidoo launched “Brands in Public” (BIP from now), a service which creates pages -’public-facing dashboards’ that aggregate conversations about brands on Twitter, YouTube and blogs, in addition to news, videos, images etc. BIP will create … Continue reading
Posted in Brand, Internet, Social Media
Tagged Brands in Public, conversations, Facebook, Google, Google Sidewiki, Seth Godin, social media monitoring, Strategy, twitter
2 Comments
