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Tag Archives: scale
Social + Scale = #fail ?
Remember the post on Social Media Explorer titled ‘Is Content Marketing the new Advertising?’ I had linked to earlier, while on the subject of content, media and distribution? To me, content marketing will indeed be a key player in a … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged communication, marketing, networks, organisational culture, scale, social business
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Social Scalability
When I see brands and organisations take a piecemeal approach towards social media – either the token presence or the department focus-based approach, I sense that the need for a cultural shift is ignored by many. Cultural shifts are a difficult proposition … Continue reading
Posted in Brand, Social Media
Tagged cultural shift, disloyalty card, organisational culture, scale, social business, social scalability
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Brands and consumer social influence
Sometime back, I had read a post on Inquisitr very interestingly titled “Let’s bring some reality to this social media game“. Although my expectation of reality was slightly different from what the post delivered, I still found it a good … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged cleartrip, customers, Kiruba, Media, scale, social influence
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Sizing up
Quite sometime back, Chris Brogan had written a small post on ‘Small is a weapon’ with its many advantages like the ability to experiment more and respond faster (than big companies). Before going further, let me clarify that this is … Continue reading
Posted in Brand, Internet, Social Media
Tagged McKinsey Quarterly, organisational culture, organisations, scalable intimacy, scale, small
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