When I see brands and organisations take a piecemeal approach towards social media – either the token presence or the department focus-based approach, I sense that the need for a cultural shift is ignored by many. Cultural shifts are a difficult proposition (good post by David Armano) and need a buy in from all parts of the [...]
Sometime back, I had read a post on Inquisitr very interestingly titled “Let’s bring some reality to this social media game“. Although my expectation of reality was slightly different from what the post delivered, I still found it a good read because it dealt with an issue that I have thought about several times. We [...]
Quite sometime back, Chris Brogan had written a small post on ‘Small is a weapon’ with its many advantages like the ability to experiment more and respond faster (than big companies). Before going further, let me clarify that this is a broad generic view, and I’m sure there might be large companies that manage all [...]
From manuscrypts.com
