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from manuscrypts.com- Kochi Chronicles – Part 2 February 8, 2012 manuscrypts
- A Far Horizon: A Novel February 5, 2012 manuscrypts
- Kochi chronicles – Part 1 February 1, 2012 manuscrypts
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Tag Archives: ROI
A brand is
One of the interview questions that brand managers get asked early in their careers is ‘What is a brand?’ Some of my favourite answers have been ‘a promise to the consumer’ and ‘a thought in the consumer’s mind’. But changing … Continue reading
Posted in Advertising, Brand, Ideas, Internet
Tagged emotion, fear, function, Human Brands, HumanKind, Leo Burnett, logo, measurement, purpose, ROI, transformation
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Brand agencies redux
One of the ways to measure brand communication is to view it through the prisms of effectiveness and efficiency. I sometimes get the feeling that with time, mass media became more of an efficiency game. Then social technologies came along … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged agency, brand communication, credibility, effectiveness, efficiency, Expion, franchisee social media, influence, Restaurant City, ROI, visibility
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Social Scaling
The subject of this post has been visited before, thanks to an earlier note by Tac Anderson on the ‘3 types of social media strategy‘, and David Cushman’s excellent presentation the same topic. What made me revisit this are Tac … Continue reading
Posted in Brand, Ideas, Social Media
Tagged business strategy, ROI, social media strategy, Tac Anderson
4 Comments
Hairsay
So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously won’t ask for correlation data. The other side effect is that … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet, Social Media
Tagged content, context, Dove, Facebook, Gang Of Girls, Kapil Ohri, Media, Naina, Old Spice, Pantene, Rohit Awasthi, ROI, sales, Sunsilk, twitter
7 Comments
“Bridging the Social Media Divide”
There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) “how marketers and social media enthusiasts can work together and forge … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged measurement, organisational culture, ROI, selling social media to marketers, Strategy
1 Comment
Figuring Social Media?
Recently, Jeremiah Owyang wrote about Intel’s community efforts, which also throws light on the join vs create debate that has intrigued me too, for quite sometime. Intel’s marketing manager is of the view that companies should join active communities, rather … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Intel, ROI, social media marketing
4 Comments
Creating Super Brands
Found an excellent article shared via Reader (thanks to @vimoh) which sought to mash marketing, and more specifically, social media into the life of Superman. Through this example, and three different scenarios, it shows the typical position of an older … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Google, ROI, social media marketing, Superman
3 Comments
