Tag Archives: Rediff

Broken News models

Posted on June 29, 2009 by manu prasad

The Iran crisis once again brought the present day tools of news gathering into the limelight, even while highlighting the inadequacies of traditional media. From real time tools like PicBrk to spoof ads and stories, the tools became the focal … Continue reading →

Posted in India, Internet, Social Media | Tagged , , , , , , , , , , , , , , , , , , | 8 Comments

Minding Languages

Posted on December 17, 2008 by manu prasad

A few days back, Ajit Balakrishnan, CEO of Rediff.com, stated that there is no evidence from the last ten years of the internet business that users want online content in Indian languages. He cited the example of Rediffmail, which is … Continue reading →

Posted in India, Internet | Tagged , , , , | 9 Comments

News..yes. Papers?

Posted on November 26, 2008 by manu prasad

Rupert Murdoch recently stated that the doomsayers predicting the end of the newspaper industry are off the mark. According to him, online readers also need news form a source that they can trust, and that’s what newspapers have always been … Continue reading →

Posted in Brand, India, Internet | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

The In thing

Posted on October 3, 2008 by manu prasad

A few days back, I had written about wanting to see an internet entity’s brand campaign. And within a few days, as if on demand, the in.com TV commercials started appearing. In case, you haven’t chanced upon them yet, take … Continue reading →

Posted in Advertising, Brand, India, Internet | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Yodel Tales

Posted on September 24, 2008 by manu prasad

I’ve always wanted to catch a big web entity’s brand campaign. No, Zapak and Rediff are not included because those were more product feature led campaigns, mail or to a lesser extent-gaming (because that was more a concept). I did … Continue reading →

Posted in Advertising, Brand, India, Internet | Tagged , , , , , | 1 Comment

Book Values

Posted on September 1, 2008 by manu prasad

Three mails in my inbox, all relating to an interest of mine – reading, but at three levels of engaging me. The easiest one to discuss is Rediff Books, which in a very matter of fact way gave me a … Continue reading →

Posted in Ideas, India, Internet | Tagged , , , , , , , , , | 2 Comments

One Stop Shops

Posted on July 21, 2008 by manu prasad

I’ve always had a soft corner for Rediff, perhaps because, once upon a time, it was the site that led me to new things on the internet. First it was email, and though I had the eudora and usa.net and … Continue reading →

Posted in India, Internet, Social Media | Tagged , , , , | 3 Comments

Don’t call us, we’ll call you…

Posted on May 20, 2008 by manu prasad

Read a very good post here on how words lured a potential customer in, but actions spoke louder and managed to get him out safely. I had a similar experience with an entity i wrote about (like a lot of … Continue reading →

Posted in Brand, India, Internet | Tagged , , , , , | 3 Comments

Rediffined

Posted on May 5, 2008 by manu prasad

Just noticed the rediff homepage has had a small makeover. The Get Ahead section which used to be at the bottom of the top set of tabs, has now been promoted to one of the tabs. And the entire bottom … Continue reading →

Posted in India, Internet | Tagged , , , | 1 Comment

Share Market

Posted on April 15, 2008 by manu prasad

The success of youtube and the mega deal had spawned a lot of wannabe sites locally – Apna Videos, Video Dubba, Desi Lassi etc. There was even one called SuckooBai, though i don’t know its current status. A fairly comprehensive … Continue reading →

Posted in India, Internet | Tagged , , | 2 Comments