PR – Public Relationship

Posted on June 10th, 2010 in Brand, Ideas, Internet, Social Media

The control a brand has, or rather the lack of it, was evident in two examples I saw recently. Both became viral, one at a very small level, and the other, a huge global one. You must’ve guessed the second one easily enough. Meanwhile, the first was ‘Bros Icing Bros‘ and linked to the Smirnoff [...]

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Social Inside

Posted on October 15th, 2009 in Advertising, Brand, India, Internet, Social Media

There’s quite a funny video that has got almost 50,000 views by now on YouTube. It is titled ‘The Social Media Guru’, and in case you haven’t seen it by now, you should take a look, though you might want to keep the audio levels down thanks to the language

While the video does generalise and [...]

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