Tag Archives: Positioning

Bubble 2.0

Posted on May 7, 2008 by manu prasad

This could be called a misleading title, since it doesn’t have anything to do with the doomsday messages for web2.0, but working in a tabloid sometimes has its effects. I’d written earlier on how a few of yesteryear brands were … Continue reading →

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Virginity

Posted on March 10, 2008 by manu prasad

In this great land where virginity does command a premium, Richard Branson does a tango with Tata Teleservices to offer Virgin mobile to the ever growing Indian mobile subscriber population. The mechanics of the partnership has been explained quite well here. For … Continue reading →

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Impositioning

Posted on January 30, 2008 by manu prasad

No, thats not an opposite, more a reminder of the days in school when we were made to write a spelling or a multiplication table multiple times in a bid to make us memorise it. Can’t remember if it worked, … Continue reading →

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Contrabrand

Posted on June 3, 2007 by manu prasad

And they asked in desperation, If you had to choose between sin and God, weaver, what would you choose? And he laughed and he said, Sin, always sin. Sin is fun, sin is forbidden, sin is, what shall i say, … Continue reading →

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