Tag Archives: Pepsi

Social Shops

One of the trends I think will catch on in the next few years is social commerce, despite the buzz. Though word-of-mouth has always been around, newer technologies provide scope for newer manifestations. At this point, social commerce is seen … Continue reading

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Plead Blue

<context> I missed the Twitter debate, but it was still interesting to see the two perspectives shared by Karthik and L.Bhat on Nike’s ‘Bleed Blue’ campaign. Bhat’s initial post was a good summing up of the campaign, and what made … Continue reading

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Content, Media, Distribution

I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made me wonder about the various entities that seem to be vying … Continue reading

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Banking on data

There was an article recently at PSFK, which, in addition to the impending data explosion, also talks of the need for brands to invest in technology to mine, analyse and identify changing consumer needs and opportunities. Though probably, at a … Continue reading

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PR – Public Relationship

The control a brand has, or rather the lack of it, was evident in two examples I saw recently. Both became viral, one at a very small level, and the other, a huge global one. You must’ve guessed the second … Continue reading

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Effective Cause

The Pepsi Refresh project is something I keep bumping into, inside this blog, as well as conversations outside. I admit to a bias towards it, because I somehow sense a sincerity in its approach. Some time back, Surekha shared with … Continue reading

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Where are you @ ?

It’s been a while since I’ve been able to write about a shiny new toy here, but I believe we now have a service that can break the stranglehold of the holy trinity of Facebook, Google, Twitter – on this … Continue reading

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Newsmakers

Its ironic that I have to start the post this way, but Disclosure: I work with The Times Group There was some amount of Twitter buzz a couple of days ago on the article carried in the (city edition) Times … Continue reading

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The heat is on…

You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with their respective ads. Meanwhile, I was really surprised to know that … Continue reading

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More than fizz and froth

While the recession hits the economies worldwide, the cola giants have been trying their bubbly best to get the fizz back into the lives of their target audience, through hope and optimism campaigns. Pepsi began proceedings with its new logo, … Continue reading

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