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Tag Archives: Pepsi
Social Shops
One of the trends I think will catch on in the next few years is social commerce, despite the buzz. Though word-of-mouth has always been around, newer technologies provide scope for newer manifestations. At this point, social commerce is seen … Continue reading
Plead Blue
<context> I missed the Twitter debate, but it was still interesting to see the two perspectives shared by Karthik and L.Bhat on Nike’s ‘Bleed Blue’ campaign. Bhat’s initial post was a good summing up of the campaign, and what made … Continue reading
Content, Media, Distribution
I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made me wonder about the various entities that seem to be vying … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Android, augmented reality, coke, content, distribution, Foursquare, iPhone, Media, Pepsi, QR codes, SCVNGR
1 Comment
Banking on data
There was an article recently at PSFK, which, in addition to the impending data explosion, also talks of the need for brands to invest in technology to mine, analyse and identify changing consumer needs and opportunities. Though probably, at a … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged data, information, Maslow's hierarchy, Nike, Pepsi, Rory Sutherland, social networks, The 100 Heroes Project, Tithiya Sharma
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PR – Public Relationship
The control a brand has, or rather the lack of it, was evident in two examples I saw recently. Both became viral, one at a very small level, and the other, a huge global one. You must’ve guessed the second … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged Arundhati Roy, BP, BPGlobalPR, CarrotMob, Ethical Capital, Nokia, Pepsi, PR, Smirnoff, umair haque
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Effective Cause
The Pepsi Refresh project is something I keep bumping into, inside this blog, as well as conversations outside. I admit to a bias towards it, because I somehow sense a sincerity in its approach. Some time back, Surekha shared with … Continue reading
Posted in Brand, Ideas, Social Media
Tagged aircel, corporate social responsibility, CSR, great to good, Pepsi, pepsi refresh project, save the tiger, umair haque
9 Comments
Where are you @ ?
It’s been a while since I’ve been able to write about a shiny new toy here, but I believe we now have a service that can break the stranglehold of the holy trinity of Facebook, Google, Twitter – on this … Continue reading
Posted in Internet, Social Media
Tagged burrp, Facebook, Foursquare, Google Buzz, Gowalla, HBO, location, location based marketing, Loopt, MyTown, Pepsi, Twitter Local, Warner, Yelp
1 Comment
Newsmakers
Its ironic that I have to start the post this way, but Disclosure: I work with The Times Group There was some amount of Twitter buzz a couple of days ago on the article carried in the (city edition) Times … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Arindam Chaudhuri, buzz, content marketing, newspapers, Nokia, Pepsi, TOI, trust
3 Comments
The heat is on…
You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with their respective ads. Meanwhile, I was really surprised to know that … Continue reading
Posted in Advertising, Brand, India
Tagged 7up, Aamir Khan, Akshay Kumar, Coca Cola, coke, Dhoni, Don't Dew it, Fido Dido, Gautam Gambhir, Mountain Dew, Open happiness, Pepsi, Sehwag, Slumdog Millionaire, Sprite, SRK, Thums Up
5 Comments
More than fizz and froth
While the recession hits the economies worldwide, the cola giants have been trying their bubbly best to get the fizz back into the lives of their target audience, through hope and optimism campaigns. Pepsi began proceedings with its new logo, … Continue reading
Posted in Advertising, Brand, India, Social Media
Tagged coke, gau-jal, I'm In, Jaago Re, Marketing with meaning, Open happiness, Pepsi, RSS, Starbucks, urine drink
3 Comments
