Tag Archives: pepsi refresh project

Cause and Effect

My fandom relationship with the Pepsi Refresh Project has resulted in a few interesting conversations on this blog, this CSR one being the pick. As Surekha‘s comment says, this is the longest disagreement we’ve had.   That being said, I … Continue reading

Posted in Brand, Ideas, India, Social Media | Tagged , , , | 1 Comment

Effective Cause

The Pepsi Refresh project is something I keep bumping into, inside this blog, as well as conversations outside. I admit to a bias towards it, because I somehow sense a sincerity in its approach. Some time back, Surekha shared with … Continue reading

Posted in Brand, Ideas, Social Media | Tagged , , , , , , , | 9 Comments