Tag Archives: organisations

The path to transparency

Posted on August 19, 2010 by manu prasad

Google Me is already showing great results, even before its launch. Maybe its the fear of whatever-it-is-going-to-be that has made Facebook release a couple of tools a few days back. Facebook Live (via), a live video streaming facility, with features … Continue reading →

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Wide Labels

Posted on March 11, 2010 by manu prasad

I ended last week’s post with the view that removal of labels and building in the intent and components of these labels into an organisation’s processes might result in structure better than one obtained by a piecemeal approach. I’m still … Continue reading →

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People, Organisations, Media

Posted on January 7, 2010 by manu prasad

Shashi Tharoor. Sachin Tendulkar. The connection is not just the initials, but also VISA. Get it? So, anyway, Tharoor’s tweets (again) created a minor ‘controversy’ and I observed a few interesting tangential stories. Tharoor’s boss commented that such issues ” … Continue reading →

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Social Inside

Posted on October 15, 2009 by manu prasad

There’s quite a funny video that has got almost 50,000 views by now on YouTube. It is titled ‘The Social Media Guru’, and in case you haven’t seen it by now, you should take a look, though you might want … Continue reading →

Posted in Advertising, Brand, India, Internet, Social Media | Tagged , , , , , , , , , , , | 4 Comments

Social Office

Posted on August 6, 2009 by manu prasad

A couple of days back, I happened to read this report by Jakob Nielsen (via RWW) on social networking on intranets, that throws light on the enterprise use of 2.0 tools. From the RWW article Neilsen’s 168-page report includes case … Continue reading →

Posted in Internet, Social Media | Tagged , , , , | 2 Comments

Sizing up

Posted on March 26, 2009 by manu prasad

Quite sometime back, Chris Brogan had written a small post on ‘Small is a weapon’ with its many advantages like the ability to experiment more and respond faster (than big companies).  Before going further, let me clarify that this is … Continue reading →

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Conversations in social media

Posted on March 23, 2009 by manu prasad

The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I say this, mostly considering the reach of Facebook, and the importance … Continue reading →

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Brands & Media Metrics

Posted on March 2, 2009 by manu prasad

Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the buzz it generates, since a lot of conversations flow ‘below the … Continue reading →

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BoT – Brands on Twitter

Posted on December 22, 2008 by manu prasad

A few days back, there were a couple of very interesting posts on Mashable – on the topic of whether brands belong to Twitter- one post against, and a couple of days later, a rebuttal. The first post first suggests … Continue reading →

Posted in Brand, Social Media | Tagged , , , , | 7 Comments

Stuck in a web

Posted on July 2, 2007 by manu prasad

I happened to read this a while back, and this recently, and finally, the presentation below While the last two are quite obviously connected, the first one is too, albeit in a round about way. Having worked now for over … Continue reading →

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