b r a n t s

I ended last week’s post with the view that removal of labels and building in the intent and components of these labels into an organisation’s processes might result in structure better than one obtained by a piecemeal approach. I’m still thinking about Surekha’s last comment – on corporate governance, and wondering whether it does indeed [...]

Shashi Tharoor. Sachin Tendulkar. The connection is not just the initials, but also VISA. Get it? So, anyway, Tharoor’s tweets (again) created a minor ‘controversy’ and I observed a few interesting tangential stories.
Tharoor’s boss commented that such issues ” should be sorted out within the four walls of the two ministries”. So there [...]

There’s quite a funny video that has got almost 50,000 views by now on YouTube. It is titled ‘The Social Media Guru’, and in case you haven’t seen it by now, you should take a look, though you might want to keep the audio levels down thanks to the language

While the video does generalise and [...]

A couple of days back, I happened to read this report by Jakob Nielsen (via RWW) on social networking on intranets, that throws light on the enterprise use of 2.0 tools. From the RWW article
Neilsen’s 168-page report includes case studies from 14 companies in 6 countries, including Sprint, Sun, Intel, IBM, and Johnson & Johnson. [...]

Quite sometime back, Chris Brogan had written a small post on ‘Small is a weapon’ with its many advantages like the ability to experiment more and respond faster (than big companies).  Before going further, let me clarify that this is a broad generic view, and I’m sure there might be large companies that manage all [...]

The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I say this, mostly considering the reach of Facebook, and the importance and influence that conversations there, are acquiring in people’s lives. The growing reach of Twitter [...]

Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the buzz it generates, since a lot of conversations flow ‘below the surface’ i.e. emails, telecons and face-to-face. I’d also add Chat (the GTalk type) and DM.
My [...]

A few days back, there were a couple of very interesting posts on Mashable – on the topic of whether brands belong to Twitter- one post against, and a couple of days later, a rebuttal. The first post first suggests a fee for brands to be part of Twitter, and then says that they should [...]

I happened to read this a while back, and this recently, and finally, the presentation below

While the last two are quite obviously connected, the first one is too, albeit in a round about way.
Having worked now for over 4 years in a brand role, out of which at least 2 have involved quite some work [...]