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Tag Archives: organisational culture
Social Scalability
When I see brands and organisations take a piecemeal approach towards social media – either the token presence or the department focus-based approach, I sense that the need for a cultural shift is ignored by many. Cultural shifts are a difficult proposition … Continue reading
Posted in Brand, Social Media
Tagged cultural shift, disloyalty card, organisational culture, scale, social business, social scalability
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People, Organisations, Media
Shashi Tharoor. Sachin Tendulkar. The connection is not just the initials, but also VISA. Get it? So, anyway, Tharoor’s tweets (again) created a minor ‘controversy’ and I observed a few interesting tangential stories. Tharoor’s boss commented that such issues ” … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged Media, organisational culture, organisations, Prem Panicker, shashi tharoor, SM Krishna, social business, TMZ, Vir Sanghvi, Visa
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Social Inside
There’s quite a funny video that has got almost 50,000 views by now on YouTube. It is titled ‘The Social Media Guru’, and in case you haven’t seen it by now, you should take a look, though you might want … Continue reading
Social Office
A couple of days back, I happened to read this report by Jakob Nielsen (via RWW) on social networking on intranets, that throws light on the enterprise use of 2.0 tools. From the RWW article Neilsen’s 168-page report includes case … Continue reading
Posted in Internet, Social Media
Tagged enterprise, Jakob Nielsen, organisational culture, organisations, social business
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Brands – Maturity, Transparency, Objectivity
On the day that gay sex was made legal in India, I had wondered aloud on Twitter, whether condom brands like KS, Moods or even a deo brand like Axe – whose communication is all about attracting people (the female … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged Altimeter, audiences, Axe, Engaging brands, Ford Fiesta, Kristina Horner, KS, Moods, objectivity, organisational culture, Positioning, Razorfish Social Influence Marketing, reports, Say Everything, sharing, Strategy, Sysomos, transparency, twitter, Wetpaint, youth
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“Bridging the Social Media Divide”
There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) “how marketers and social media enthusiasts can work together and forge … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged measurement, organisational culture, ROI, selling social media to marketers, Strategy
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Sizing up
Quite sometime back, Chris Brogan had written a small post on ‘Small is a weapon’ with its many advantages like the ability to experiment more and respond faster (than big companies). Before going further, let me clarify that this is … Continue reading
Posted in Brand, Internet, Social Media
Tagged McKinsey Quarterly, organisational culture, organisations, scalable intimacy, scale, small
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Conversations in social media
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I say this, mostly considering the reach of Facebook, and the importance … Continue reading
Brands & Media Metrics
Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the buzz it generates, since a lot of conversations flow ‘below the … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged measurement, metrics, organisational culture, organisations, social media marketing
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Talking Shop
My post last week- on the topic of communities that individuals will initiate or will be part of, also made me think of organisations and brands, and what communities they would start/be part of. To begin with, perhaps there would … Continue reading
Posted in Brand, Internet, Social Media
Tagged Brand Adda, Get Satisfaction, Ibibo, LinkedIn, Meetsee, organisational culture, Socialcast, transparency
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