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Tag Archives: Nokia
The new media owners
A few days back, I read a very interesting piece by Jeff Jarvis on ‘The Great Restructuring’, in which he talked about fundamental changes happening in the economy and society. He also talked of an economy (at least in part) … Continue reading
Posted in India, Internet, Social Media
Tagged Cisco, Jeff Jarvis, Mobile, Mosh, new media, newspapers, Nokia, The Great Restructuring, vodafone
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Electronic Social Responsibility
Late last year, I remember reading this article that talked about a study by Havas Media, which “looks at the impact of climate change on business from the point of view of consumer”. From the study, With respect to India, … Continue reading
Posted in Brand, India
Tagged CSR, environment, Havas Media, Mobile, Motorola, Nokia, Recycling
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Local Social Networks
I’m guessing most of you reading this use GTalk. Recently, a new service called GTalk Profile was launched. While, so far, you could add people only via their email ids, GTalk Profile helps you find other people using your location … Continue reading
Social Branding (3 of 3)
I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these companies also should be interacting with consumers through social media, with … Continue reading
Posted in Advertising, Brand, India, Internet, Social Media
Tagged Chevrolet Aveo5, Dragon, HP, IAMAI Digital Marketing Summit, iGoogle, iPerceptions, iPhone, Modernista, Nokia, Obama, social media marketing, Strategy, Visible Measures
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Trust they’re connecting people
I just realised that I totally missed this one – The Brand Equity Most Trusted Brands Survey, at least writing about it. Unforgivable, but let me try to redeem myself by attempting a post now. Bottomline, Colgate has been dislodged … Continue reading
Mobilisation
For those in India who look forward to the internet taking a major stake in ad spends, this (via PluggdIn) cannot be music to your ears. While the internet spend has grown by over 90% in 2007, as far as … Continue reading
Brand or Ambassador?
India’s success story and the rapid rise of consumerism has resulted in a feast for anybody who comes close to being a popular person. No, I didn’t mean your favourite office peon, what i had in mind was actors, cricketers etc, and the has-beens … Continue reading
Posted in Advertising, Brand, India
Tagged Acer, HP, Lenovo, Nokia, Samsung, Sony Ericsson
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Connecting Ads
A couple of posts back, I’d written about the possibility of brands getting together to make a TVC. And Hallelujah, they’re listening . Airtel and Nokia (and SRK and Madhavan) have teamed to bring us a combo ad, which though … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet
Tagged Airtel, Matrimony, Mobile, Nokia
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