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from manuscrypts.com- Kochi Chronicles – Part 2 February 8, 2012 manuscrypts
- A Far Horizon: A Novel February 5, 2012 manuscrypts
- Kochi chronicles – Part 1 February 1, 2012 manuscrypts
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Tag Archives: Nike
Brands & Niche Networks
For a while now, I have believed that one of the inevitable consequences of the sprawling social networks we see around today, would be niche networks. This is not something we don’t see around already – in fact, most of … Continue reading
Plead Blue
<context> I missed the Twitter debate, but it was still interesting to see the two perspectives shared by Karthik and L.Bhat on Nike’s ‘Bleed Blue’ campaign. Bhat’s initial post was a good summing up of the campaign, and what made … Continue reading
Data beyond social
A couple of weeks back, when I wrote about location based interactions, I’d said that the limits of my imagination prevent me from thinking of anything beyond brand ‘controlled’ interactive sensors in individual products as a way for non-retail brands … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged data, internet of things, Nike, sensors
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Banking on data
There was an article recently at PSFK, which, in addition to the impending data explosion, also talks of the need for brands to invest in technology to mine, analyse and identify changing consumer needs and opportunities. Though probably, at a … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged data, information, Maslow's hierarchy, Nike, Pepsi, Rory Sutherland, social networks, The 100 Heroes Project, Tithiya Sharma
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Beyond run-of-the-mill
..and I took a look at the last few posts and realised, that the excitement of the Facebook -Google- Twitter three way fight was making me obsessed, and I figured you guys would like a break from that too. Thankfully, … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged Communities, Dunkin' Donuts, Dunkin' Run, iPhone, iPod, Nike, Twiike
3 Comments
Nick Niche
Trendwatching has a small preview of the consumer trends of 2009 – half a dozen, to be exact. You can catch all 6 here. The one that interested me most was “nichetributes”, which is defined as the power of making … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged long tail, nichetributes, Nike, NikeiD, social media marketing, trendwatching
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Communities and Brandstreams
Last week, I’d written about transparency in organisations, and touched upon something that’d force transparency on them – conversations about them. While conversations can happen on the organisation itself, I believe the brand will also act as a starting point … Continue reading
Posted in Advertising, Brand, Social Media
Tagged Communities, Dell, Heekya, Nike, social media marketing
5 Comments
