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- A Far Horizon: A Novel February 5, 2012 manuscrypts
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Tag Archives: Mobile
Appeasing consumers
Last week, I had asked on twitter whether Indiatimes should consider buying/building a GroupOn clone and use its other media platforms to scale the business, especially since its also proxy advertising for their clients. In response, Shahid had wondered what … Continue reading
Posted in Brand, Ideas
Tagged Android, applications, apps, captive, Citibank, Groupon, ICICI, Indiatimes, Mobile, platforms
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Whereabouts : The next social play
Like I mentioned in the last post on the subject, ‘Location’ is back in a social avatar. A few days back, Foursquare celebrated its first year of existence, and now has more than 500000 users, 1.4 million venues, and $1.35 … Continue reading
Local Authorities
Towards the end of last year, I’d read a couple of very thoughtful posts on the subject of local networks. The first one was about how small towns had their own ways of communication and collaboration and were functioning as … Continue reading
Posted in Advertising, India, Internet, Social Media
Tagged @tags in facebook, asklaila, augmented reality, Bangalorecoupons, Brightkite, burrp, City Search, directory services, Facebook, Facebook Connect, Google, google local, google movies, guruji, Infomedia18, Letsheadto, local networks, local social networks, location aware mobile ads, Mobile, MOBVIS, Neighbours, Offersforshoppers, Ovi Lifecasting, Ovi Maps, twitter, Twitter Connect, Twitter Local, Yelp, Zcapes
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The new media owners
A few days back, I read a very interesting piece by Jeff Jarvis on ‘The Great Restructuring’, in which he talked about fundamental changes happening in the economy and society. He also talked of an economy (at least in part) … Continue reading
Posted in India, Internet, Social Media
Tagged Cisco, Jeff Jarvis, Mobile, Mosh, new media, newspapers, Nokia, The Great Restructuring, vodafone
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News out of the paper
Its not exactly breaking news that newspapers are almost in desperation mode now (no, don’t throw ink at me, this is in the US market context) to make sense of the wild wild web, as the very public who used … Continue reading
Posted in Advertising, India, Internet
Tagged Big Buzz, burrp, Google, HP, IAMAI IMRB report, Ice Rocket, Mobile, Mutiny, News Mixer, news subscription, Newspaper, Tabbloid, The Printed Blog, Tweet News, vernacular newspapers
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Electronic Social Responsibility
Late last year, I remember reading this article that talked about a study by Havas Media, which “looks at the impact of climate change on business from the point of view of consumer”. From the study, With respect to India, … Continue reading
Posted in Brand, India
Tagged CSR, environment, Havas Media, Mobile, Motorola, Nokia, Recycling
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Local Social Networks
I’m guessing most of you reading this use GTalk. Recently, a new service called GTalk Profile was launched. While, so far, you could add people only via their email ids, GTalk Profile helps you find other people using your location … Continue reading
Any Ideas?
Reading this post today, on how Tata Sky and Dish TV have both partnered with matrimony portals -Bharat Matrimony and Shaadi.com respectively, in the space of a single day, I realised how fickle competitive advantages really are. It also reminded … Continue reading
Posted in Advertising, Brand, Ideas, India
Tagged DishTV, Idea, Mobile, Strategy, Tata Sky
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Mobilisation
For those in India who look forward to the internet taking a major stake in ad spends, this (via PluggdIn) cannot be music to your ears. While the internet spend has grown by over 90% in 2007, as far as … Continue reading
Freescale?
Yesterday’s post made me think about scale- Air Deccan certainly had that, but it did not help them much in the long run as far as profitability goes, as the UB group with its financial clout just gobbled it up. … Continue reading
Posted in Brand, Ideas, India, Internet
Tagged City Sense, Indian startup, Mobile, Scalability, Strategy, yulop
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