Tag Archives: mentos

Brands & Associations..

Posted on February 12, 2009 by manu prasad

When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if there was something to it. A few days back, I saw … Continue reading →

Posted in Advertising, Brand, India, Internet, Social Media | Tagged , , , , | 14 Comments

Dimaag ki Batti buch Gayi

Posted on July 17, 2007 by manu prasad

I used to love the Mentos ad until and i bid adieu, while you chew on that

Posted in Advertising, Brand, India | Tagged | 10 Comments

Contrabrand

Posted on June 3, 2007 by manu prasad

And they asked in desperation, If you had to choose between sin and God, weaver, what would you choose? And he laughed and he said, Sin, always sin. Sin is fun, sin is forbidden, sin is, what shall i say, … Continue reading →

Posted in Advertising, Brand, India | Tagged , , , , , | 3 Comments