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Tag Archives: Media
Identity & Equity
I read two quotes in a completely unrelated (to this blog) context – Ashwin Sanghi’s “Chanakya’s Chant”, a work of fiction – but was intrigued by the perspective when I saw the ‘brand-social’ domain through this ‘framework’. The quote to … Continue reading
Posted in Brand, Ideas, Social Media
Tagged character, equity, identity, Media, publishing, reputation
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All hands on deck
Since tis still the season of predictions and ‘looking forward to in 2011′, and because I brought up the subject of brand agencies reshaping themselves for the future, I thought I’d share with you three of my favourite decks of … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged 2011, apps, consumption, content, crowdsourcing, culture, David Armano, Edelman, employees, experience, innovation, JWT, Media, Rohit Bhargava, Steve Rubel, Strategy, trends
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Content, Media, Distribution
I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made me wonder about the various entities that seem to be vying … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Android, augmented reality, coke, content, distribution, Foursquare, iPhone, Media, Pepsi, QR codes, SCVNGR
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Multi purpose content
This post over at GigaOm, titled “Apple doesn’t target markets, it targets people” sparked a tiny debate between Mahendra and me, on the effects of ‘antennagate’ on Apple fanboys, though the article itself had little to do with this line … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged Apple, communication, content, Gillette, Media, Old Spice
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Hairsay
So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously won’t ask for correlation data. The other side effect is that … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet, Social Media
Tagged content, context, Dove, Facebook, Gang Of Girls, Kapil Ohri, Media, Naina, Old Spice, Pantene, Rohit Awasthi, ROI, sales, Sunsilk, twitter
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The brand your brand could be like
The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks took it to a completely different level, with the Old Spice … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged Anand Mahindra, Cisco, CNBC, coke, content, distribution, Media, Old Spice
2 Comments
Brands and consumer social influence
Sometime back, I had read a post on Inquisitr very interestingly titled “Let’s bring some reality to this social media game“. Although my expectation of reality was slightly different from what the post delivered, I still found it a good … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged cleartrip, customers, Kiruba, Media, scale, social influence
2 Comments
De-privacy
The Twitter discussion last week with Surekha and Karthik, was mostly about attribution, but it had another facet to it – privacy. Last week, a childhood photo of mine was shared on Facebook, I promptly untagged. Thankfully Facebook still allows … Continue reading
Posted in Brand, Internet, Social Media
Tagged choice, context, danah boyd, Facebook, Media, nicholas carr, privacy, twitter
2 Comments
Beyond the web…
What makes the evolution of the web more interesting is that in whatever small ways, we all are drivers of the changes that are happening. Seth Godin wrote a thought provoking post sometime back on the evolution of a medium, … Continue reading
Posted in Internet, Social Media
Tagged attribution, collectivism, Communities, Media, trust, twitter
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New media indeed
When I wrote this in last week’s post – “‘social’ as it relates to friends and followers’ overrules ‘social’ as a relationship between brand and consumer”, in the context of how brands use social media, I also became more conscious … Continue reading →