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- A Far Horizon: A Novel February 5, 2012 manuscrypts
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Tag Archives: measurement
A brand is
One of the interview questions that brand managers get asked early in their careers is ‘What is a brand?’ Some of my favourite answers have been ‘a promise to the consumer’ and ‘a thought in the consumer’s mind’. But changing … Continue reading
Posted in Advertising, Brand, Ideas, Internet
Tagged emotion, fear, function, Human Brands, HumanKind, Leo Burnett, logo, measurement, purpose, ROI, transformation
1 Comment
“Bridging the Social Media Divide”
There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) “how marketers and social media enthusiasts can work together and forge … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged measurement, organisational culture, ROI, selling social media to marketers, Strategy
1 Comment
Conversations in social media
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I say this, mostly considering the reach of Facebook, and the importance … Continue reading
Brands & Media Metrics
Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the buzz it generates, since a lot of conversations flow ‘below the … Continue reading
Posted in Brand, India, Internet, Social Media
Tagged measurement, metrics, organisational culture, organisations, social media marketing
4 Comments
