Tag Archives: mass media

Consistency and cohesion

Posted on January 19, 2012 by manu prasad

Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has been a golden rule for a long time. But by now, … Continue reading →

Posted in Brand, Ideas, Social Media | Tagged brand messaging, cohesion, consistency, Google, mass media, Search Plus your World | Leave a comment

Influence Cycles

Posted on July 8, 2010 by manu prasad

The term ‘influencer’ is a recurring one in social media. Mahendra had a tongue-in-click post last week on the subject, and Surekha and I ended up taking it on a tangent, and it reminded me once again of the way … Continue reading →

Posted in Advertising, Brand, Ideas, India, Internet, Social Media | Tagged Facebook, influence, influencer, Lifecycle, mass media, quora | 4 Comments

Brands – Interesting vs Popular

Posted on March 25, 2010 by manu prasad

These days, Reader is helping me find a balance that contains both ‘interesting’ and ‘popular’ content. I came upon a very interesting post on Reader via Mahendra Palsule, which was one exactly this topic – Would you rather be Interesting … Continue reading →