Tag Archives: Mad Men

What’s on TV? The Internet

The confluence of web and TV has been a topic of discussion for quite sometime now. The initial version of Web TV- with a set top box and keyboard, didn’t work out well, but that hasn’t stopped the next generation … Continue reading

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Social Media – beyond strategy

Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s … Continue reading

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