Free Home Delivery
Other media
from manuscrypts.com- A Far Horizon: A Novel February 5, 2012 manuscrypts
- Kochi chronicles – Part 1 February 1, 2012 manuscrypts
- The Great Indian Thali January 29, 2012 manuscrypts
-
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 India License.
Tag Archives: long tail
Social Media – beyond strategy
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged Blog a Penguin India Classic, Cisco, corporate, Dove, Facebook, Johnson & Johnson, long tail, long tail of communication, Mad Men, Nestle, Penguin, Reach, Skittles, Strategy, twitter, Unilever, Volvo, Webex, YouTube
1 Comment
The Long Tail of Caves
I read about the Jaipur Lit Fest, only thanks to a tweet from prolificd/roshnimo, this despite the fact that I fancy myself to be quite a voracious bibliophile. So, I wouldnt have been surprised to be asked ‘Have you been … Continue reading
Posted in Internet, Social Media
Tagged caves, information, information overload, Jaipur Lit Fest, long tail
6 Comments
Nick Niche
Trendwatching has a small preview of the consumer trends of 2009 – half a dozen, to be exact. You can catch all 6 here. The one that interested me most was “nichetributes”, which is defined as the power of making … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged long tail, nichetributes, Nike, NikeiD, social media marketing, trendwatching
Leave a comment
Brand new media
While reading up on the original premise of this blog – brands, I came across a couple of interesting articles that spanned both my interest areas – brands and social media. The first was on Brand Accretion. Accretion is defined … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged brand accretion, Google, Idea, long tail, new media, NIIT, Orkut, social media marketing, The Joker, Warner
Leave a comment
Copy Paste
There was an interesting piece I read about the way Cuil, the new search engine I’d written about earlier. In that post, the author compared Cuil to toilet paper, no offence meant because it has nothing to do with the … Continue reading
Posted in Advertising, Brand, India, Internet
Tagged Blinkmagic, Colgate, long tail, Retail, Strategy, Viewzi
Leave a comment
Microlives
I read a few interesting news clips about AOL today. While one was about Time Warner thinking of splitting up and selling AOL, the other two were more interesting to me – AOL’s acquisition of Social Thing, a lifestreaming site, … Continue reading
Posted in India, Internet, Social Media
Tagged AOL, Facebook, Lifeblob, LifeinLines, long tail, Strategy, twitter
4 Comments
Brand Manager 2.0
Disclaimer: I promise to work on the 2.0 fetish -#7 here I’ve always been a fan of this thought – ‘the tyranny of the big idea‘. This is also a great read on the same subject. The one line take-out … Continue reading
