..and I took a look at the last few posts and realised, that the excitement of the Facebook -Google- Twitter three way fight was making me obsessed, and I figured you guys would like a break from that too. Thankfully, I came across two activities, that I thought showed a fundamental way of approaching the [...]
I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these companies also should be interacting with consumers through social media, with one third of the younger set saying that companies should actively market to them on [...]
Posted on June 25th, 2008 in Advertising, Brand
Read two interesting posts, seemingly not very connected, but actually so. The first one was here, (don’t miss the article it has linked to either) and it talks about brands including an RTI clause in their charter, and anyone from a stakeholder (thats including consumers) to competition being able to demand answers from the company/brand [...]
