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Tag Archives: influence
Influence, Decision Making & Data
It’s been just over a year since my last post on influence, but a couple of very interesting articles, and a few advances and observations makes this a good time to visit the subject. I am in touch with both … Continue reading
Posted in Brand, Ideas, Internet, Social Media
Tagged decision making, influence, klout, peerindex, purchase funnel, social media monitoring, trust
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Brand agencies redux
One of the ways to measure brand communication is to view it through the prisms of effectiveness and efficiency. I sometimes get the feeling that with time, mass media became more of an efficiency game. Then social technologies came along … Continue reading
Posted in Advertising, Brand, Internet, Social Media
Tagged agency, brand communication, credibility, effectiveness, efficiency, Expion, franchisee social media, influence, Restaurant City, ROI, visibility
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Influence Cycles
The term ‘influencer’ is a recurring one in social media. Mahendra had a tongue-in-click post last week on the subject, and Surekha and I ended up taking it on a tangent, and it reminded me once again of the way … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet, Social Media
Tagged Facebook, influence, influencer, Lifecycle, mass media, quora
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