Tag Archives: HP

News out of the paper

Its not exactly breaking news that newspapers are almost in desperation mode now (no, don’t throw ink at me, this is in the US market context) to make sense of the wild wild web, as the very public who used … Continue reading

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@ the friends within followers

Sometime back, I’d written about micro ambassadors, where I’d also touched upon the long tail of twitter influence that is made up by individual users, and marketing opportunities therein. I read a few posts recently that made me think on … Continue reading

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Social Branding (3 of 3)

I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these companies also should be interacting with consumers through social media, with … Continue reading

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Brand or Ambassador?

India’s success story and the rapid rise of consumerism has resulted in a feast for anybody who comes close to being a popular person. No, I didn’t mean your favourite office peon, what i had in mind was actors, cricketers etc, and the has-beens … Continue reading

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