Late last year, I remember reading this article that talked about a study by Havas Media, which “looks at the impact of climate change on business from the point of view of consumer”. From the study,

With respect to India, the survey claims that 86% of Indians would rather buy from companies that are trying to [...]

Like I commented here,  my reaction to Coke’s latest TVC is one of its own iconic tag lines – Thanda Matlab Coca Cola. The ad, which tries to showcase that Coke, in the festive season of Diwali brings family, friends and even strangers together, left me absolutely cold. While the earlier Hrithik commercial was far [...]