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Tag Archives: environment
Reap Benefit
Reap benefit is an organisation that works with educational institutions as well as corporate entities to make ’going green’ actions a part of their daily lives. In conversation with co-founder Kuldeep Dantewadia
Electronic Social Responsibility
Late last year, I remember reading this article that talked about a study by Havas Media, which “looks at the impact of climate change on business from the point of view of consumer”. From the study, With respect to India, … Continue reading
Posted in Brand, India
Tagged CSR, environment, Havas Media, Mobile, Motorola, Nokia, Recycling
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Locally cold, globally cool
Like I commented here, my reaction to Coke’s latest TVC is one of its own iconic tag lines – Thanda Matlab Coca Cola. The ad, which tries to showcase that Coke, in the festive season of Diwali brings family, friends … Continue reading
Posted in Advertising, Brand, India, Internet
Tagged coke, Coke side of life, Coketag, Diwali, environment, Grand Theft Auto, green, Jashn Mana le, Olympics, social media marketing
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