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Tag Archives: Engaging brands
Brands – Maturity, Transparency, Objectivity
On the day that gay sex was made legal in India, I had wondered aloud on Twitter, whether condom brands like KS, Moods or even a deo brand like Axe – whose communication is all about attracting people (the female … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged Altimeter, audiences, Axe, Engaging brands, Ford Fiesta, Kristina Horner, KS, Moods, objectivity, organisational culture, Positioning, Razorfish Social Influence Marketing, reports, Say Everything, sharing, Strategy, Sysomos, transparency, twitter, Wetpaint, youth
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