Tag Archives: Endorsements

Trust & Context

The Tiger Woods saga continues. And though I have had fun (like this) at his and Accenture’s expense, the entire series of events did make me wonder again on endorsements, especially after Accenture dropped Woods. The topic of endorsements is … Continue reading

Posted in Internet, Social Media | Tagged , , , , , , , , , , | Leave a comment

EnGROSSment

Yesterday’s, and for that matter today’s big story has been the apparent ’Daraar’ in the Malaika-Arbaaz marriage, and the subsequent revelation that it was some sort of half baked PR gimmick for a skin cream. Poor Mumbai Mirror had to even apologise … Continue reading

Posted in Advertising, Brand, India | Tagged | 1 Comment