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Tag Archives: Dove
Hairsay
So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously won’t ask for correlation data. The other side effect is that … Continue reading
Posted in Advertising, Brand, Ideas, India, Internet, Social Media
Tagged content, context, Dove, Facebook, Gang Of Girls, Kapil Ohri, Media, Naina, Old Spice, Pantene, Rohit Awasthi, ROI, sales, Sunsilk, twitter
7 Comments
Social Media – beyond strategy
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s … Continue reading
Posted in Advertising, Brand, Ideas, Internet, Social Media
Tagged Blog a Penguin India Classic, Cisco, corporate, Dove, Facebook, Johnson & Johnson, long tail, long tail of communication, Mad Men, Nestle, Penguin, Reach, Skittles, Strategy, twitter, Unilever, Volvo, Webex, YouTube
1 Comment
